City of New Castle Joins SFHR as Associate Sponsor for Indianapolis 500
When the month of May rolls around each year the state of Indiana takes center spotlight on a world stage for the Indianapolis 500, and this year the City of New Castle, Ind. will play a role in the Greatest Spectacle in Racing through an associate sponsorship of Sarah Fisher Hartman Racing (SFHR).
New Castle, located 44 miles east of Indianapolis, has a population of just over 18,000 people. The city raised funds for its sponsorship of SFHR through private investors.
“The City of New Castle, Ind. is proud to team up with SFHR for the 2013 Indianapolis 500,” said New Castle Mayor Greg York. “With help from private investors in New Castle, this has become a reality for our community. This will allow us to promote New Castle on the largest advertising stage in the world. Our community looks at the big picture. We want to compete with worldwide companies, which is why we wanted to be involved with Sarah Fisher and the Indianapolis 500.”
SFHR also has a unique connection with New Castle, home to New Castle Motorsports Park (NCMP), where SFHR driver Josef Newgarden grew up racing go karts.
“I learned my race craft at NCMP and go back there every year I can for the Robopong 200 kart race,” Newgarden said. “It will mean a lot to me to carry a decal of the city where I started my racing career on my livery at the Indianapolis 500.”
The family culture that SFHR co-owner Sarah Fisher has created for her team is also a logical fit for New Castle, a small Midwestern city that has established itself as a an attractive place to work and live.
“With one of the Midwest’s most coveted karting tracks in New Castle Motorsports Park where our own driver Josef Newgarden spent time training, this partnership made perfect sense to highlight their city,” Sarah Fisher said. “To be a small part of a community that deeply embraces our sport is an honor for a family culture oriented team. I look forward to working with the City of New Castle to let Indianapolis 500 visitors know the uniqueness that a Midwestern town has to offer.”
Gates open at the Indianapolis Motor Speedway on May 11th to begin practice for the 97th running of the Indianapolis 500. The Greatest Spectacle in Racing will air live on ABC at 11am ET on May 26.